Background:
This is a portrait
of actor Michael C. Hall, star of Showtime’s series Dexter. The portrait is made entirely from type, which is composed
of text taken from the first book on the character entitled, Darkly Dreaming Dexter.
Target Audiences:
The target audience
is the viewers and fans of the show, Dexter
as well as potential newcomers to the fan base. It is meant to be an artistic
promotional piece to the show that has been running for several years now. The
viewers of this show range greatly from teenagers to the retired.
Objectives:
The main objective
is to attract attention to the show by using a unique design that might enhance
the mental character of Dexter.
Obstacles:
One obstacle is the
fact that previously the show has used a lot of photography versus graphics to
promote the show so it may be seen as fan art rather than a promotional piece.
Tone:
The tone should be
creative and quirky with a level of depth or mystery to match the atmosphere of
the show and its character.
Media:
The primary source
will be from print ads, which could be placed in many locations or venues.
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